Web Site Optimization - Designing Your Website For the Search Engine

When it comes to web site optimization, the key to success is to know how to design your website so that it ranks well in the search engine. To do this, you have to understand how search engines rank web pages. Google, which is by far the most important search engine is open to how they rank pages and it will do well for you to read their algorithm before designing your web site.

The following are general optimization tips that you need to get started:

1. Texts - The first thing you should understand about search engines is that they are designed to read text. That's why the first thing for you to do for web site optimization is to make sure that every element in your web site has the appropriate texts. This means placing alternate text for every image, flash, or videos you put up on your website.

2. Know Your Keywords - Another thing to consider is to know which keywords are highly searchable. Then create a list of keywords you should include in the content of your websites. Make sure that the first 250 words or so have these keywords woven intelligibly in the text. This will help improve your page ranking.

3. Validate your Code - Every web designer knows that site optimization also includes validating your HTML and CSS codes. This will ensure that the search engine will not ignore your site because of invalid codes.

4. Tag Your Headings - You should put relevant tags to your headings to improve your page ranking. Don't just include your site name, but say something meaningful to help search engines find your site more.


5. Remove Hidden Texts - Search engines penalize web sites that have hidden texts in them because some dishonest individuals used these hidden texts to stuff keywords into their sites. That's why search engines ignore any site that has hidden texts in them.


6. Increase your links - The more pages that link back to your web site, the more you'll increase your page rank. That's why another basic tool for site optimization is to increase the number of web pages that link back to your website.

There are of course dozens of tips about site optimization. You should keep the tips mentioned above in mind while designing websites, as well as keep tabs on the latest web site optimization tips.
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